How Mobility Plays a Vital Role in the Retail Industry
The retail industry has seen a lot of transformation in the past few decades. Technological advancements have made it easier for retail stores to attract new customers, make the right impressions and retain their existing ones. In a nutshell, incorporating technology in your retail store has helped create a simplified, flexible and convenient shopping experience that most modern-day customers are looking for.
Today, we are seeing that customer experience is a key factor that drives traffic into your establishment or makes them return to you throughout the years. And in this cut-throat competitive market, customer acquisition and retention are imperative to any successful retail operation. The fact of the matter is, that most customers have plenty of options and they can take their business elsewhere. Therefore, it is crucial for a retailer to make sure that their outlets provide digital convenience, painless processes, and immersive experiences for their customers.
For this reason, an abundance of retail growth has been seen with the integration of mobile technologies in their operations. Some examples of these technologies include smartphones and tablets for ground employees, staff use, customer feedback, and inventory management. Other physical retail environments are turning to mobile device kiosks for displaying information and guiding customers as well as acting as digital signage for advertisements and promotions. mPOS or “ mobile Point Of Sale” is useful in cashiering functions across both online and offline channels providing multiple payment options. And like many IT departments, businesses are also focusing on rugged devices for specialized tasks such as using RFID (radio frequency identification) technology for things like automatic inventory counts. The list goes on but one thing is certain: More and more retailers now understand the importance of not just having a mobile presence but embracing mobility wholeheartedly in all their enterprise operations.
It might look overwhelming to initiate mobility in your operations but it really isn’t much to stress about considering how implementing a robust enterprise mobility management solution can easily help you take charge of things and make sure you provide a pleasant experience for each returning customer.
CubiLock enterprise mobility management (EMM) solution has been designed to allow retailers to manage, monitor, secure, and maintain every device that runs across all enterprise platforms and retail outlets. The devices that are deployed to streamline the shopping experience are managed remotely from a single console, ensuring devices are effective in achieving their predetermined agendas.
CubiLock EMM solution is built to empower the mobility drive of retailers with a suite of valuable features such as:
> Real-time device troubleshooting
Most employees have no clue how to deal with device issues and technical problems because they aren’t technology savvy. It is much better if IT admins can just have real-time control over a device from your CubiLock portal as opposed to demanding and dealing with technicians or IT personnel for every minor complaint.
> Android kiosk lockdown mode
Your existing fleet of devices can be used as kiosks for customer feedback, digital signages, or product descriptions. CubiLock kiosk mode restricts access to unwanted apps and websites and ensures that the mobile devices are used strictly for their intended purpose. It increases employee productivity and streamlines processes for customers for easy access to required apps.
> Corporate logo and brand image
CubiLock allows retailers to customize their mobile devices to showcase corporate logos and brand image/colors on devices to deliver a professional interface for employees and a premium feel for customers.
> Geolocation tracking
CubiLock geolocation technology helps retailers track and retrieve their devices in case of misplacement or theft. It also helps keep track of stock, and new supplies and automates inventory counts that helps employees provide faster services for customers.
> Remote policy and app configurations
CubiLock enforces business policies and enterprise apps to all devices from the cloud. It removes the whole ordeal of manually setting devices, installing apps, and enforcing security policies to protect and secure business-critical data and customer information. From the CubiLock dashboard, IT admins can tailor policies and push them across devices according to the needs of a business with just a few clicks.
It is evident that retail growth has seen new heights of success with the integration of mobile technologies in their operations. Enterprise mobility management solutions like CubiLock help retailers, small or large-scale to harness the power of technology and curate a profitable strategy to build customer relationships and increase revenue. If you are looking to grow your retail business, learn more about it at CubiLock.
